A Study On Computer Science - 1402 Words

A thirty-three-year-old Asian man, called a genius with a master’s degree in computer science, was sitting on a comfortable wooden chair in his own room, staring at his laptop, and continued typing â€Å"cheap flights.† As the search result came out, he unthinkingly clicked one by one, visiting each website labelled Google-branded ads. Ultimately, he got a good deal from OneTravel.com with 15 percent off. He thought he was smart by choosing the stickiest websites, but he didn’t know his search alternatives were set by a Big Salesman, namely Google. The more he clicked, the more he increased Google’s advertising profits. He is my brother, a computer programmer. He used to drive me crazy with his own scary program he created, Teamwork. The†¦show more content†¦By attacking solely users’ cravings, Google is able to take advantage of users’ habits to maximize its advertising profits. Specifically, it generates users’ cravings during their searches and targets advertising to them instantly. In the article â€Å"Selling You and Your Clicks: Examining the Audience Commodification Google,† the authors Hyunjin Kang and Matthew P. McAllister argue Google commodifies its users to advertisers through their search habits (150). According to the authors, to commodify its users through the Internet, Google implements â€Å"keyword-matching ads† by running AdWords and AdSense (147). Once users type keywords on the Google search engine, through AdWords, â€Å"a keyword-matching advertising service,† targeted advertisements which match the keywords automatically pop up on users’ pages (146). AdSense, â€Å"the cost-per-click† paradigm, is an exchangeable tool between Google and other advertisers who register for the program. The advertisers can choose their own keywords which are relevant to their business. Eventually, their ads will be displayed on Google-branded ads after they agree to â€Å"pay per click† (146). However, â€Å"the number of clicks† actually reflects how much profit â€Å"keyword-matching ads† would bring (150). The more users click, the more money advertisers will pay Google (150). Thus, to maximize â€Å"the number of clicks,† Google attempts to provide wise keywords for advertisers to attractShow MoreRelatedA Study On Computer Science2265 Words   |  10 Pagesdegree in computer science is decreasing due to to common stereotypes women believe about computer science and the experiences they have while studying computer science. According to the National Center for Women Information Technology only â€Å"17% of 2014 Computer Science and Information Sciences bachelor’s degree recipients were female†(NCWIT Fact Sheet). Computer Science is mainly a male dominated field. There are many factors that come into play when a woman decides to become a computer science majorRead MoreComputer Science Is The Study Of Principals And How The Computers12 07 Words   |  5 PagesComputer Science is the study of principals and how the computers works. Which leads to computer programming. What is computer programming? Well computer programing is a process that leads from an original formulation of computing problem to executable computer programs. You wonder why this is so important to everybody, but it is very important since things you will use in your daily life had to be programmed to be able to work. For example writing this paper I am using Microsoft Word which had toRead MoreWhy I Want to Study Computer Science510 Words   |  2 Pagessymbolizes mans rational thinking. On that account a computer is the most ingenious invention of man. It exemplifies the prowess of human mind to perceive things rationally and put them to use in performing extremely difficult tasks with effortless ease. With this kind of attitude towards machines I was introduced to computers about what they can do and how they do it. This was enough for me to decide that I was going to work with computers all my life. The boundless possibility of tryingRead MorePhysics And Computer Science Study The Behavior Of Complex Systems By Computer Simulation2326 Words   |  10 Pagesmodelling as ‘the use of mathematics, physics and computer science to study the behaviour of complex systems by computer simulation’ (http://www.nibib.nih.gov/science-education/science-topics/computational-modeling) then that’s something I’m very familiar with, especially when modelling chemical processes in a manufacturing environment. In Chemistry, computational modelling is used for a range of different purposes (see Figure 1 below). You can use computer models to predict the behaviour of chemicalRead MoreI Want to Pursue My Studies in Computer Science743 Words   |  3 Pagesto make this a dry short letter either. Why Computer Science? Right from the time of my schooling I was taught at home and school that Computer Science was the most progressive emerging subject and that the wonderful contraptions called computers were considered The next best thing to Human Brain if not equaling it together. With this developed a keen interest in this fascinating field and as time passed by I realized that Computer Science would pervade into humanity to help man realizeRead MoreCareers And Careers : Computer Science1037 Words   |  5 PagesComputing: Computer Scientist Computer science offers many different career options including software engineering, system analyst, and computer scientist. Each one of these career options focuses and specializes in one study of computer science and certain aspects. One major career choice that deals with computer science is a computer scientist. A computer scientist has acquired knowledge of computer science itself and various principles and applications that involve computer science. This coversRead MoreIdentify Underlying Causes And Theories Of The Field Of Medical Research1563 Words   |  7 Pagesresearch, which was how the field of computer science is invaluable to the field of medical research. The result of this came from analyzing three research papers that focused on the past and recent use of computer science within the conjunction of the life science field. It showed that with new technology rapidly growing, computer science has not only become extremely important to the medical science field, it has become an extremely vital part of the life science field. Now that we have accomplishedRead MoreTheoretical And Conceptual Of Computer Science1528 Words   |  7 PagesKnowledge in Computer Science Computer Science is not just the study of computer software and computational problems. It comprises the investigation of imitation and natural manifestations. The fundamental studies in this field are: computer system, artificial intelligence, data base system, programming languages, networks, software engineering, human computer interaction, graphs, and bioinformatics and computing theories. Even though, computer programming is a principal part of computer science, it isRead MoreComputer Ethics Awareness Among University Students Essay895 Words   |  4 PagesIntroduction 1.1 Background Computers are the core technology of our times and apparently, the most important technology to be invented and used by man . Without computers and computer networks, especially, the Internet, activities of most organizations, such as banks, schools, government agencies would simply grind to a halt. Modern societys dependence on the use of information technology, make it more vulnerable to computer malfunction caused by unreliable software and to computer misuse (Forrester andRead More Women and Technolgy - The Gender Gap in Computer Science Essay1719 Words   |  7 PagesGender Gap in Computer Science Abstract: This paper reviews the gender gap that exists in computer science. By analyzing the probable causes of the divide, solutions may be developed and possibilities of minimizing the gap increase. Although the general public’s efforts toward shrinking the divide subsist, modern society must change its views of women before the technological world can fully appreciate women’s talents. A gender gap undeniably exists in the field of computer science. Hundreds

Biometrics Term Paper Free Essays

Biometrics Meredith Thomas Strayer University 1 Biometrics, according to Foster, â€Å"is the science of using technology to automatically identify an individual based on physical, biological, and behavioral characteristics. † There are two classification systems in biometrics and they are: physiological and behavioral. Physiological characteristics pertain to fingerprints, facial recognition, DNA, hand geometry, the shape of your body, iris recognition, etc. We will write a custom essay sample on Biometrics Term Paper or any similar topic only for you Order Now Behavioral characteristics pertain to voice recognition, handwriting, the way that you walk, etc. There are also two categories for the use of this biometric information and they are: access control, and remote identification. Access control pertains to the prevention of others from gaining access to information. Remote identification helps to identify a person through fingerprints or hand geometry. According to globalsecurity. org (2000-2010) they have given biometric technologies the following characteristics: Universality: Every person should have the characteristic. People who are mute or without fingerprints will need to be accommodated in some way. Uniqueness: Generally, no two people have identical characteristics. However, identical twins are hard to distinguish. Permanence: The characteristics should not vary with time. A person’s face, for example, may change with age. Collectability: The characteristics must be easily collectible and measurable. Performance: The method must deliver accurate results under varied environmental circumstances. Acceptability: The general public must accept the sample collection routines. Nonintrusive methods are more acceptable. Circumvention: The technology should be difficult to deceive. Now let’s get more into biometrics! Fingerprinting is one of the most popular physiological characteristics in biometrics. No two people on this earth have the exact same fingerprint, which helps in distinguishing where a person has been, and what they have touched. Once a criminals fingerprints have been recorded in IAFIS (the Integrated Automated Fingerprint Identification System), then they a re permanently recorded and easily traced. Another physiological characteristic is facial recognition, which is newer to the scene than fingerprints. While it may be one of the easiest to use, the environment in which it is used definitely controls it. A mug-shot is the ideal way to capture facial recognition, because it is a controlled environment. One of my favorite physiological characteristics is the use of the iris for identification. According to globalsecurity. org (2000-2010), â€Å"The technology is based upon the fact that no two iris patterns are alike (the probability is higher than that of fingerprints). The iris is a protected organ which makes the identification possibilities lifelong. Criminals may be able to duplicate fingerprints, but not irises. Some behavioral characteristics associated with biometrics are, handwriting and voice recognition. Every person has their own unique handwriting, it is measured by the rhythm, pressure, and flow that one applies to the paper while writing. Voice verification is tough to analyze, because a person’s voice changes if they have a cold, or if they are over-excited, an xious, nervous, afraid. Background noise is also a factor. All of the above mentioned characteristics can be used in access control and remote identification. Iris identification is used more and more often for security purposes in passports, hospitals, high profile building access, etc. 3 There are new and emerging technologies in the biometrics field such as: vein scan, facial thermography, DNA matching, blood pulse, skin elements, nailbed identification, gait recognition, and ear shape. Vein scan is a non intrusive scan of the veins on the back of one’s hands hand, they are very unique patterns that are formed before birth, and only change in size throughout one’s lifetime. Facial thermography is very similar to facial recognition, except an infrared camera is used. Skin elements are an interesting biometric technology because just like fingerprints or irises everyone’s skin makeup is different. Gait recognition is one technology that I would have never thought of, but it makes a lot of sense. According to globalsecurity. org, â€Å"A person’s musculature essentially limits the variation of motion, and measuring requires no contact with the person. One disadvantage to gait recognition could be loose fitting clothing, the body is hidden and you don’t have much to compare. Everyday new and different technologies are emerging in the biometrics field. I can’t wait to see what happens in the next ten years, and what I will have to look forward to working with in the future. 4 Foster, Raymond E. (2005). Police Technology. Pearson Prentice Hall. Upper Saddle River, New Jersey. http://www. globalsecurity. org/security/systems/biomet rics. htm Site monitored by John Pike. How to cite Biometrics Term Paper, Essays

Management of Change Business Ideas

Question: Discuss about theManagement of Change for Business Ideas. Answer: Introduction: Change management is one of the integral factors for developing new business ideas. Over the past few decades, the change management has facilitated organizations in enhancing their business opportunities in an efficient manner. However, there are both beneficial and negative impacts of the implementation of the change management in the business. Cummings Worley (2014) have argued that the organizational change is needed for obtaining new and fresh ideas into the business process management. Sometimes, the workforce of the organizations resists the change. There is a relation between the power and resistance in context to the organizational change. For obtaining an effective change management program, most of the organizations implement the strategic approaches into the business. Hayes (2014) has identified the fact that the change is resisted in the organization, as the change might not provide the equal progress in the business. Hence, there must be a risk factor for implementing organizational change. On the other hand, the workforces of the organizations often resist the change due to the lack of knowledge about the new process. In this context, the particular essay highlights why the change management is demonized as a problem in the business. Moreover, the easy discusses ethical implementations for conducting the change management into the business. With the involvement of the detailed discussion, the particular essay draws benefits and challenges of the change management. Discussion: Over the past few decades, the change management has been portrayed as a problematic situation in the business. Rice (2013) has discussed that the change management is one of the major parts of bringing the new ideas into the business. Most of the organizations focus on the change management for competing with the rivals in the large marketplace. Most of the business analysts have argued with the fact that the change management often demonized as a problematic situation in the business. By involving a certain change into the business, the management would not be able to experience the equal progress. Most of the organizations emphasize on a particular culture that facilitates them in bringing profitable outcome out of the business. Hence, the change of the culture might create the challenges for the organization to retain the growth of the business at the same rate. Besides this, there are some other factors affecting the change management. Goetsch Davis (2014) have argued that the change is never free, and the organizations have to spend adequate financial and physical resources for implementing change into the business. Moreover, the organizations must spend on the intangible cost such as morale and consumer satisfaction during the adjustment period. Sometimes, the management of the organization fails to determine the fact whether the cost of change is overweighed by the beneficial aspects brought by the changes. Hence, this particular factor often demonizes the change management as a problematic situation in the business. According to the article by Cameron Green (2015), there are two prime reasons creating unwillingness to the workforce for bringing changes into the business. These reasons include the lack of knowledge about the new process and the certain fear of the unknown system. Due to the lack of knowledge, most of the employees frig htens about the work execution in the business. As discussed by Frankland et al. (2013), organizations need to provide the enhanced training session to the employees for understanding the new changes in the business. Without providing adequate information about the new process, the organizations would not be able to obtain the production rate in an efficient manner. For bringing the change management, organizations often fail to choose the right solution for the business. Due to the involvement of the wrong solution, organizations often face challenges in retaining the business growth in an effective manner. Although the change management has been demonized as the problematic situation, the management of the organization needs to manage this particular problem in an appropriate manner. Without bringing changes into the business, the organization would not be able to identify the effective way for enhancing the trade opportunities. Consequently, it facilitates the companies in competing with its rival in the domestic and international market. On the other hand, it contributes to developing the new skills or products that would be responsible for providing high benefits to the company. According to Burke (2013), the organization needs to provide a session to the employees highlighting the fact that the change management could facilitate individuals to realize their personal skills. On the other hand, the new process would demand enhanced working skill from the employees. Consequently, it facilitates the employees to develop the personal skills in an effective manner. Kondalkar (2013) have argued that the organizations should not bring frequent changes into the process, as it would create challenges for the management and employee to adopt the particular changes in an appropriate manner. On the other hand, the workforce may improve its workability by avoiding the frequent changes in the business. It not only provides the adequate opportunities to the employees to adopt the entire changes but also contributes to enhancing the business opportunities in an effective way. By executing the open communication, the management can focus on providing information to the employees about the future benefits of the new process. According to Alexander (2013), the adoption of innovations indicates the alternative human behavior along with the acceptance of change. However, there are natural resistances for changing the existing process in the business. Most of the time, people resist the change when the particular transformation threatens in modifying establishe d patterns of work. Hence, the organizations need to provide the adequate information to the employees to implement the process in an effective manner. Moreover, the future benefits of the organizational change must be discussed with the employees and other staffs in the business so that they could understand the entire process. Jeston Nelis (2014) have argued that the organization needs to consider the factors affecting the adoption of innovation in the business. These factors include characteristics of the change and the distinctiveness of the organization. The management needs to follow the ethical implications for bringing the organizational change into the business. The managerial positions are required to follow the code of conducts to execute the organizational change in an effective manner. Anderson (2013) have argued that the code for managers include the honesty, accountability, integrity, respect and the flexibility. Sometimes, the managers do not follow the basic code of conducts in upholding the organizational change. On the other hand, the resistance of the change should also follow the ethics in the business. For instance, the workers of the organization need to understand the beneficial aspects of the change management before going against it. Without understanding the adequate outcomes of the implemented change in the business, the employee would not be able to adopt the particular process. Creasey et al. (2016) have argued that the managerial positions often fail to uphold the ethics while implementing the change managem ent in the business. For example, most of the managerial positions are not able to deliver in-depth knowledge about the new process to the existing employees. Hence, it creates the confusion among the employees of the organization. Jeston Nelis (2014) have identified that the confusion could create huge challenges in obtaining the profitable outcome from the implemented organizational change. Sometimes, the management does not provide the training session to the employees due to the high cost. Consequently, it is responsible for lack of knowledge of the employees about the newly implemented changes in the business. For achieving the effective change management program, the managerial department must follow three stages of implementing the changes. First, the managerial posts should communicate the rationale behind the requirement of a change in the organization. Without communicating the rationale for changes, the management would not be able to make resisting force understand the importance of the process. Consequently, the process would not be accepted in the business. Second, the management must implement the change process into different phases. Without broken down the changes into different phases, the management would not be able to understand the progress of the implemented process. Cummings Worley (2014) have argued that the organization often put all changes together in the business and fail to obtain the adequate benefits out of it. Collaboration is the key factors for the change management. For achieving the objectives of the change management, the managerial posts should continue t he process after conducting the proper planning. Third, the management must prepare the review to report on the change. By discussing the ethical approach to the management, it can be assessed that they must implement the monitoring system into the business for the evaluating the outcome of the change in an efficient manner. On the other hand, there is a relationship between the power and the resistance in the context of organizational change. The leaders cannot always make the workforce feel comfortable with the change. However, they can minimize the discomfort in an effective manner. Hayes (2014) has discussed the fact that the management must consider the Kotters 8-step change model prior to the implementation of the change into the business. these steps include creating urgency, development of powerful coalition, creating a vision to change, communicate the vision, diminish the obstacle, creating short time wins, blind on change and anchoring the changes in Corporate Culture. By following this particular model, the management would be able to implement the organizational change in a systematic process. By discussing the resistance to the change management, it can be identified that the organizations often fail to evaluate the impact of the process on business. The organization could obtain different symptoms of resisting the particular change in the business. First, the management could understand the resisting force against the change through analyzing the productivity (Goetsch Davis, 2014). If the organizations select the wrong solution, it may experience the low production rate in the business. In most cases, the employees do not obtain the adequate knowledge on the changed process. Consequently, they are unable to understand the demand of the process. It creates challenges for the organization in retaining the production level high. On the other hand, most of the organizations implement changes in the business due to achieve some objectives and goals. Hence, the management needs to identify whether the newly implemented changes could facilitate them in achieving the goals and objective of the business or not. For identifying the progress of the change management, the organization needs to implement a monitoring process into the business. According to Cameron Green (2015), the resistance can be understood in many ways. By executing open communication with the employees and other staffs, the management could easily understand the power of the resisting force against the organizational change. Frankland et al. (2013) have identified that the forced changes often creates challenges for the management to experience the desired outcome out of the business. On the contrary, forced changes indicate adjacent to the ethics of the business. By discussing the ethical approaches of the business, it can be identified that the managerial positions should not implement any major changes into the workflow process without taking any suggestions or feedbacks from the existing workforce. Hence, the particular discussion highlights the importance of ethical approaches of ma nagerial position in the business. Moreover, the particular discussion identifies the process for understanding the resisting force against the organizational change. Conclusion: It can be concluded that the organizational change has both positive and negative impacts on the business. In this particular essay, the importance of the change management has been discussed in a detailed manner. Moreover, the essay has focused on identifying the fact why change management often considers as a problem in the business. Over the past few decades, many organizations have experienced the profitable outcome by implementing the organizational change. Hence, the essay highlights the importance to manage this particular issue out of the business. On the other hand, different ethical implications of the change management have been sketched through this assignment. Hence, it can be assessed that the organizational change is responsible for evolving new ideas in the business, which could facilitate in enhancing the profit margin within the short timeline. References: Alexander, K. (2013).Facilities management: theory and practice. Routledge. Anderson, D.L., 2013.Organization development: The process of leading organizational change. Sage Publications. Burke, W. W. (2013).Organization change: Theory and practice. Sage Publications. Cameron, E., Green, M. (2015).Making sense of change management: a complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Creasey, T., Jamieson, D. W., Rothwell, W. J., Severini, G. (2016). Exploring the relationship between organization development and change management.Practicing Organization Development: Leading Transformation and Change, Fourth Edition, 330-337. Cummings, T. G., Worley, C. G. (2014).Organization development and change. Cengage learning. Frankland, R., Mitchell, C. M., Ferguson, J. D., Sziklai, A. T., Verma, A. K., Popowski, J. E., Sturgeon, D. H. (2013).U.S. Patent No. 8,484,111. Washington, DC: U.S. Patent and Trademark Office. Goetsch, D. L., Davis, S. B. (2014).Quality management for organizational excellence. pearson. Hayes, J. (2014).The theory and practice of change management. Palgrave Macmillan. Jeston, J., Nelis, J. (2014).Business process management. Routledge. Kondalkar, V. G. (2013).Organization effectiveness and change management. PHI Learning Pvt. Ltd.. Rice, A. L. (2013).The enterprise and its environment: A system theory of management organization(Vol. 10). Routledge.